Curry signs $400M Li-Ning deal Klay Thompson signs Anta lifetime deal Chinese brands are buying the NBA one superstar at a time Nike had the Trinity. They kept two. NBA Finals: Knicks vs Spurs — Game 3 tonight Curry signs $400M Li-Ning deal Klay Thompson signs Anta lifetime deal Chinese brands are buying the NBA one superstar at a time Nike had the Trinity. They kept two. NBA Finals: Knicks vs Spurs — Game 3 tonight

World Cup 2026 June 8, 2026

The World Cup Is Coming to America.

FIFA Is Keeping the Money.

The 2026 World Cup will generate $11 billion. Host cities are expected to lose money on the whole thing. The deal was signed years before anyone asked the hard questions. Gillette Stadium does not even have its name on it right now.

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NBA

The Shoe Deal That Has Nothing to Do with Shoes

Curry's $400M Li-Ning deal, the Chinese NBA takeover, and how Nike, Adidas, and Under Armour kept fumbling the same player.

The $76 Billion TV Deal Nobody Fully Understood

The NBA's new broadcast deal is historic. It's also expensive, fragmented, and confusing in ways the league doesn't love to talk about.

The Hidden Economics of the Modern Franchise

Your favorite team is a media company, a real estate vehicle, and a luxury brand. The sport is almost beside the point.

What LeBron's Business Empire Actually Looks Like

SpringHill. Fenway Sports Group. Lobos 1707. LeBron built something that will still be making money fifty years after he retires. Most coverage still treats him like an athlete.

Andre Iguodala Was Never Just a Basketball Player

Zoom. Cloudflare. Coinbase. Fifty-plus companies across nineteen NBA seasons. Then a $200M venture fund. The sixth man had the longest view in the room.

NFL

$850 Million in Public Money for a Stadium Nobody Asked For

The Bills stadium deal broken down line by line. Bad deal for taxpayers, masterclass for the Pegulas.

The NFL's Scarcity Business Model is the Most Brilliant Thing in Sports

16 games. 32 teams. No relegation. The NFL figured out something every other league is still trying to copy.

NFL · Archive 2016

This Is How Cam Newton Will Be Remembered

Written hours after Super Bowl 50. On touchdown celebrations, the dab, and what it means to play with joy in a league that punishes it.

MLB

The Dodgers Got a Zero-Interest Loan from the Best Player on Earth

How Ohtani's $700M deferral actually works — and why it's a smarter deal for LA than the headlines suggested.

MLB Cut 40 Minor League Teams and Called It Modernization

The contraction of the minor leagues wasn't about efficiency. It was about cost. Small cities are still paying the price.

Baseball Owned Its Players for 100 Years. One Man Said No.

The Curt Flood story is not just about baseball. It is about labor, power, and what it costs to be right before your time.

The Last Ten Years of the Oakland A's Is the Saddest Story in Baseball

Three stadium deals that fell apart. A reverse boycott. A move to Sacramento then Las Vegas. The ownership made money on every step. The fans have nothing.

Private Equity Bought a Piece of My Giants. I'm Not Sure How I Feel About It.

Sixth Street. Arctos. Thrive Capital. Three PE firms now own pieces of the SF Giants. As a lifelong fan who has been to fifty-plus home games, I have some questions about what they actually bought.

College Sports

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College Football

The CFP Expansion Was Never About the Players

A hundred years of amateurism, NIL, and the legal cases slowly dismantling a system that was always designed to keep money away from the people generating it.

NBA · Archive 2016

When Did the Golden State Warriors Change?

The original piece from The Foul Language, 2016. Written when the dynasty was just beginning and nobody knew what they were watching yet.

2016 · The Foul Language